2014 Melbourne International Jazz Festival Publication
The Melbourne International Jazz Festival is an annual, world-class jazz festival that was first held in 1998. The Festival takes place in concert halls, art venues, jazz clubs, and throughout the streets of Melbourne as the city comes alive with the spirit of jazz.
Each festival program aims to appeal to young as well as old, to enthusiasts and the uninitiated, to encourage as many people as possible to experience the very personal impact that jazz can have on a listener.
The brief was commissioned by Victoria University and asked to develop a concept guide for the Festival. It asked to capture the feel and tone of jazz. I decided to base my festival program on a dark colour palette, to capture Melbourne's nightlife, as well as that, I used various photo's from past festivals and incorporated those into a compilation.
Although I used a dark colour palette, I used the colour blue for the logo as well as the titles and subtitles as they represent the 'blue note', which is a minor interval where a major would be expected, and used especially in jazz.
