Think of the Bigger Picture Brand Identity
Think of the Bigger Picture is a mental health campaign (concept) that was commissioned to us students by Swinburne University. The brief we were given asked us to design a concept that was different to what had been done prior by the University, as they weren't satisfied by it's overall look.
These posters were designed to give a more lateral meaning to the target audience. By combining the two head sillhouettes together (one being vastly bigger than the other) and then filling it in with mental health issues (that university students actually go through) it was aimed to representing the "bigger picture" that is mental health.
The colours that have been used on each poster also reflect one of the mental health states on the poster.
